Gruff

Meet William Gruff – the legend that inspired our rugged new line.

Everyone knows the tale of the three Gruff brothers and the bridge troll, but here’s what they left out: the troll never stood a chance. It wasn’t because of the third brother—it was because the Gruff family has a legacy of strength and resilience that goes far beyond that famous showdown. In fact, compared to William Gruff, the toughest of those brothers was still a wimp.

William Gruff is no ordinary goat. He’s a powerhouse, a living legend whose name alone commands respect. With muscles like granite and an unbreakable will, he’s the goat that trolls have nightmares about. And now, the same bold spirit and no-nonsense attitude are captured in every product of our new Gruff line.

Gruff is for the man who wants products that perform as powerfully as William Gruff himself. No frills, no fuss—just rugged quality for those who live life strong. Step up your game and unleash the legend within: go Gruff, because being tough is just the beginning.